A thirty-year veteran of the marketing wars, Ralph Campbell got his start in communications as a Public Information Officer in the US Army during the Vietnam War. Following his three-year Army stint, he was recruited by General Electric where he spent ten years in various marketing communications capacities with the company’s Space Division, Home Entertainment Business Division, Industrial Controls Division as well as the Television Department. He served as GE’s representative to the Marketing Council of the Consumer Electronics Industry Association.
For three years he served as Vice President-Marketing Communications for Curtis Mathes Corporation, a manufacturer and retailer of high-quality home entertainment products. The company is best remembered for it’s “The Most Expensive Television in the World, But Darn Well Worth It”, tagline.
He then left Curtis Mathes, moved to Tampa, FL, and assumed the reins of HLA Advertising which he eventually purchased. HLA served a wide variety of clients in a number of B2B and B2C segments including Equifax Financial Services, Parker Industries, Tampa International Airport, as well as Martinair, and a major retail wine distributor.
He sold HLA to his employees some fifteen years ago and is currently an interested observer of the marketing scene.